The Right Leader for the Right Stage: Choosing Your Association’s Next CEO
Every association, no matter its size, structure, or mission, will eventually face a defining moment: choosing who will lead it next. It is one of the most important decisions a board will make. The right leader can strengthen the organization’s strategy, culture, operations, and long-term relevance. The wrong fit can slow momentum, create confusion, or […]
Are You Planning for Your Association’s Real Seasons?
Every association has a calendar. In fact, we love a calendar. Board meetings. Renewal deadlines. Annual conferences. Budget cycles. Committee meetings. Education programs. Sponsorship campaigns. But there is another calendar that may be just as important: the calendar your members are actually living. Every profession, industry, and community has seasons when its needs become more […]
Membership Value Isn’t Dead, But It Has Changed
Part 1 of a series on how membership is changing across professional societies and trade associations Members haven’t stopped looking for value. They’ve simply become much more selective about where they find it. Many associations are asking the same question right now: Why is membership declining? But there may be a more important question underneath it: What has fundamentally changed about […]
Why Professional Associations Matter More than Ever in Niche Clinical Fields
by Juliet Perrachon, Senior Director, Marketing & Communications at NorthStar Last week I had the privilege of attending the annual PENS conference, where my role was to better understand who our members are and what drives them. What I discovered went far beyond one professional society. It raised a broader question that applies across healthcare […]
Cutting Through the Noise: How Associations Support Members in a Changing World
Three Ways Associations Build Trust and Confidence Amid Uncertainty There’s no doubt about it — the world is changing, and it’s changing fast. Technology is evolving at lightning speed, from artificial intelligence to innovations that reshape how we work. Industries are laying off employees by the thousands, economic conditions shift with little warning, and political uncertainty seems […]