Education Touches Everything: Why It Belongs at the Strategy Table
Associations often think of education as one department among many sitting alongside membership, meetings, marketing, sponsorship, and certification. In reality, education is much more than a program area. It is the core function that amplifies every other part of the organization. When educational strategy is strong, every part of the organization benefits. Membership becomes more […]
Membership Value Isn’t Dead, But It Has Changed
Part 1 of a series on how membership is changing across professional societies and trade associations Members haven’t stopped looking for value. They’ve simply become much more selective about where they find it. Many associations are asking the same question right now: Why is membership declining? But there may be a more important question underneath it: What has fundamentally changed about […]
Why Professional Associations Matter More than Ever in Niche Clinical Fields
by Juliet Perrachon, Senior Director, Marketing & Communications at NorthStar Last week I had the privilege of attending the annual PENS conference, where my role was to better understand who our members are and what drives them. What I discovered went far beyond one professional society. It raised a broader question that applies across healthcare […]
Cutting Through the Noise: How Associations Support Members in a Changing World
Three Ways Associations Build Trust and Confidence Amid Uncertainty There’s no doubt about it — the world is changing, and it’s changing fast. Technology is evolving at lightning speed, from artificial intelligence to innovations that reshape how we work. Industries are laying off employees by the thousands, economic conditions shift with little warning, and political uncertainty seems […]